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Innovation and AI
Alexa+ is our next-generation AI assistant that gets things done—it solves daily problems, keeps you entertained, helps you stay connected, and can converse about virtually any topic.
Claude Sonnet 4.6 delivers frontier intelligence at scale—built for coding, agents, and enterprise workflows.
New tools build upon the AWS tradition of giving customers more freedom in IT services.
Rufus, our agentic AI assistant for shopping, continues to get smarter, faster, and more capable, making personalized product recommendations, tracking price history, purchasing items for you in our store when they hit a certain price, and shopping other merchants.
Prime shopping and benefits
Alexa+ is the newest Prime benefit, giving members in the U.S. a powerful AI assistant accessible by voice, browser, and the Alexa app for no additional cost—and now anyone can try Alexa+ at Alexa.com.
Over 13 billion items arrived the same or next day around the world.
From swoonworthy meet-cutes to perfectly imperfect love stories, here’s your guide to romance on Prime Video, whether you’re single, smitten—or it’s complicated.
Ready to enjoy all the great benefits of a Prime membership? It's easy to get started.
Life at Amazon
The comprehensive study recognizes companies for the innovation and value they bring to their customers, employees, and communities.
Amazon’s senior leadership team, or S-team for short, comprises 28 members.
There are many ways Amazon will help get your return off your hands for free, including drop-off options at Staples, Whole Foods Market, and Kohl’s locations.
Meteorologist Ty Smith explains how Amazon forecasts storms days early, adjusts delivery routes, and equips drivers with ice cleats and heated vans.
Amazon news from around the world
The critically acclaimed Australian crime comedy returns as detectives Dulcie Collins and Eddie Redcliffe head to a new town.
Canopée, a wind-powered cargo ship, embarked on its maiden voyage to deliver rocket components for the first Leo-Arianespace mission.
The new film is based on the international bestselling novel by author Stefania S.
Amazon's first mission on Ariane 64 added another 32 Leo satellites to its growing constellation.
Featured stories
Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.
Amazon's new delivery station doubles as an exercise in sustainability, packed with more than 40 market-ready technologies and systems designed to reduce its resource usage and shrink its carbon footprint.
Tour the micro metropolis where calculations run 24/7 and data commutes at light speed.
Take a peek inside Lab126 in Sunnyvale, California, which is built for destruction—and to make devices more durable and safe.